We were tired of our kids bathing in toxic waste, chemical concoctions, dehydrating detergents and powerful synthetic perfumes, so we made some nice, pure products. We call them eco.kid because that's what they are - ecologically responsible, kid-friendly products. Prevent Sensitive is ideal for everyday use on sensitive skin, it is formulated with certified organics, naturally derived plant extracts and 3% pure Australian essential oils, it smells nice to us but not nice for lice.